Coats Direct, an e-commerce site,  is operated by the Levy Group, a 4th generation family owned apparel manufacturing company that has specialized in outerwear for over 65 years and is one of the largest manufacturers of outerwear in the country.  Brands include Laundry by Shelli Segal, Betsey Johnson, Perry Ellis & Nautica.  They launched in 2013 and have since been providing customers with the largest selection of discounted outerwear online

Coats Direct Goals

Coats Direct was interested in bringing in OAK Digital to launch their Affiliate program. Coats Direct was looking to expand their company’s brand and increase sales on a global level, OAKS’s close relationship with large scale publishers was seen as a key factor to the success of their program.

The Approach

OAK negotiated placements with several large scale publishers without upfront spend, pitched product promotions to publishers such as, Brad’s Deals, Be Frugal and Deal News.

OAK’s Marketing team worked to create the most successful messaging in order to insure placements within publications our client was interested in.

OAK Digital launched a Google shopping campaign in order to gain positive return on ad spend for our client.

Their Results

Within the first three weeks of the affiliate launch, OAK successfully secured  product placements with Brad’s Deals, Be Frugal and Deal News.

  • Brad's Deal acquired a conversion rate of 0.63%.

  • Dealnews acquired a conversion rate of 0.67%.

The Google shopping campaign created a 6% conversion rate within the first two weeks of the campaign's launch.

Coats Direct Placements


Be Frugal

Deal News


brads deals